Ok, so you’re wondering why in the world should you photograph dance recital portraits?
If you’re a photographer you might be telling yourself……
I just want to take pictures of cute babies, families, or weddings.
Dance portraits may not be on your radar, but today I want to give 5 reasons why you should start, TODAY
But before I begin if you want to know what dance recitals are, check out my article on What are Dance Recitals?
So quick intro about me; just your average photographer that turned his passion into a business, taking pictures of families, seniors, weddings, and everything in between.
It wasn’t until I was introduced to dance photography, that my world turned upside down.
Here is my top 5, besides being able to help capture a special moment in a child’s life.
- Great Income
- High Exposure
- Low barrier of entry
- Less Competition
So let me take you down this path and explain 5 reasons why you should photograph dance recital portraits.
Reason #1. You can make a GREAT income in a short amount of time.
Heres a quick formula to sum it all up
Little Kiddos + Cute Costumes = Parents lining up to spend $$$
What parent wouldn’t want professional pictures of their little princess in a cute ballerina costume?
Your pictures practically sell themselves.
Here is a glimpse of the potential it has.
Below is a screenshot of my earnings of $125,359.36, working a few weekends in two months, just from dance recital portraits. (Income Report)
No, it’s not “quit and buy a mansion” money, but it’s plenty impactful and life-changing for most people.
This is revenue that can go to…
- Family vacations
Dance recital portraits are photographed typically in the spring
Which is one of the main reasons I LOVE photographing dance recital portraits.
You can go in, very targeted, and do really well without having to take pictures all year round.
Just think about the impact it can do for your business if you were to photograph just a few dance schools or even just ONE.
If you’re curious about learning how to do all this, join my FREE 5-day Dance Recital Portraits Bootcamp, where I show you step-by-step.
Reason #2. Dance Schools are Loyal
Once you have built a relationship with the dance school they are crazy loyal.
Think about it, who wants to be jumping from photographer to photographer every year.
If you are able to provide quality service (friendly, professional, reliable) a dance school has no reason to look elsewhere.
Unlike photographing school yearbook photos, sports leagues, or organizations where people and members change every year, dance schools are businesses that are owned by one person.
This means year after year you can expect to be their photographer without constantly having to rebuild new relationships.
Whatever your financial goal is, you can count on generating consistent income every year.
For me, the first year I photographed dance recital portraits, I made $30,000+ with only 4 dance schools, that I knew I could count on every year moving forward.
Could that help relieve any financial stress or worry, with your business?
Reason #3. High Exposure to More Opportunities
Let me try and simplify a little
Dance schools have already done all the work for you.
They brought together a group of people that fit your target market (ie: families)
If you are a portrait photographer, you are in front of a lot of potential paying customers.
Photographing dance recital portraits allows you to build trust with these parents and show them how awesome you are.
Now all you have to do is let them know what other services you offer.
- Family Portraits
- Holiday Mini Sessions (Halloween, Christmas, Easter)
- Birthday parties and events
- Senior Portraits
The list is endless and it all depends on what you want to offer.
The hardest thing in business is getting business and you just helped yourself out with EXPOSURE to people, by working with a dance school.
People want to do business with people they like and trust.
So the cool thing about all this: there are tons of other opportunities to work with the dance schools all year round.
- Mommy and Me dance portraits
- Professional headshots for dance staff
- Holiday performances (action pictures and formal portraits)
- Spring recital action pictures (on stage)
- Custom dance portraits for seniors or advanced students
- Competition action pictures
You are not limited to what’s out there but because you have the exposure, opportunities will present themselves.
Be in front of people, gain trust, and see your business GROW fast.
Reason #4. Low cost to photograph dance portraits
Being a professional photographer can get very expensive.
You have endless options with equipment.
But the good news, when photographing dance recital portraits, all you need are a few simple tools and equipment.
Items such as:
These items don’t have to be top dollar with all the bells and whistles.
I can photograph a dance school with equipment that costs less than $700
Now, you’re asking would quality suffer?
Short term NO, long term YES.
You do get what you pay for and would advise investing a little for the long hall, but my point is you don’t have to spend thousands of dollars to get the job done.
Once you invest a little upfront, that expense is a fixed cost, and more you photograph the better the margins.
Reason #5. Less competition
Most photographers would never think of photographing dance recital portraits.
Everyone is mesmerized by that cool and edgy picture they see on social media and want to be an amazing portrait or wedding photographer.
Because of this, you don’t have many photographers approaching dance schools.
Most photographers are focusing on the services that EVERYONE is focusing on.
Think outside the box and do what everyone else is NOT doing.
As the saying goes the Riches are in the Niches
Most photographers get scared about doing any kind of “volume photography”
But the truth is, it’s no different than having a lot of mini portrait sessions all scheduled close together.
I have been able to grow my business fast because I found an area of photography that is underserved which has massive potential.
Be a photographer that branches out from the pack.
If you enjoyed this article or have other reasons why people should photograph dance recital portraits, please leave a comment below, I would love to hear from you!!